Abstract
This paper aims to briefly introduce the current Brazilian DTV scenario towards the next generation DTT system (TV 3.0) as well as HDR (High Dynamic Range) principles, features and applications. Different HDR formats have been proposed along the history with different features and purposes. One of them is the HDR10+ technology that can provide powerful advantages and benefits related to picture quality and based on dynamic metadata system. HDR10+ is being adopted by major international digital terrestrial TV systems and other standardizations bodies. In this scenario TV 3.0 can take advantage of HDR10+ to improve the overall system from industry perspective, and consequently delivering a consistent user experience.
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