HBIM as a Tool for Branding Historical Egyptian Sites by Utilizing Augmented Reality

Abstract

Over the ages, Egypt has been known for its flourished history with the ability and the power to fascinate mankind. Its great heritage appears in several forms that include monuments, tombs, temples, and documents revealing past events, but until the beginning of the 21st century only a minimum share of the secrets and the mysteries were exposed. Egypt’s monuments are deteriorated and out of the spot and has been left without maintenance and development. Numerous monuments and historical sites are ignored and not even considered as a destination for tourists because of the absence of virtuous marketing and propaganda. The planning and management of cultural heritage buildings through digital 3D models has become a necessity to protect and conserve the existing history. Building Information Modelling BIM is considered a main tool adopted by the Architecture, Engineering and Construction AEC sector for its qualities and capabilities. Due to the complexity of cultural heritage buildings the concept of Heritage Building Information Modelling (HBIM) which concerns the modelling, documentation, and virtualizing the heritage. This research will focus on the use of HBIM technology by implementing augmented reality mobile application to upgrade the quality of branding of historical sites in Egypt. The AR will augment Al-Baron Palace, which is the chosen case study. The methodology adopted is literature review, comparative analysis on international case studies of sites that applied augmented reality, and an experiment followed by a questionnaire answered by users to evaluate the usage of such mobile application. The research will conclude with a framework that will provide guidelines for applying augmented reality technology system in order to enhance and promote Egypt’s heritage.