Abstract
The need to better understand the process of student academic and career decision making is evident given that the number of colleges offering degree programs in hospitality management in the United States has increased substantially in recent decades. To address this need, a survey which provided measures of criteria and timing of academic and career choices was administered to a sample of 414 students at Michigan State University. The results indicated that most students selected the university before solidifying their career orientation or academic program decision. These findings underscore the importance of understanding when and why students choose hospitality management programs as limited recruiting and admissions resources are allocated in the midst of competitive and economically uncertain circumstances.
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