Abstract
It is very important to analyze the attitude and behavior of the actors toward to possible events in order to forecast the future realistically and to realize accurate strategies for Turkish apparel industry in today’s competitive environment. In this study, the impacts of the actors in developing future scenarios for Turkish apparel industry, were analyzed using the Mactor (Matrix of Alliances and Conflicts: Tactics, Objectives and Recommendations) method, which is the sub-module of Godet’s scenario planning method. At the end of the analysis, two different actor groups were revealed that similar attitudes and behaviors will be influential on the apparel industry. While one actor group will play a role by differentiating themselves; the other actor group has the tendency of continuing to produce low priced goods.
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