Abstract
This paper describes an analysis of poster and recommender activities in an online news forum. Quantitative analyses of patterns of posting and recommending suggest that claims about ‘horizontality’ and ‘online community’ are oversimplifications, as there is strong evidence to suggest that the actual workings of networked discussion communities incorporate a wide range of competing and mutually-contradictory orientations, activities and strategies. A qualitative analysis of particular posters’ rhetorical strategies provides evidence for the argument that an orientation to conventions (in particular using a dialogical mode of address) is more important than actual opinion or semantic content in gaining popularity. The implications of these findings, and some suggestions for how this work might be developed, are discussed.
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