Abstract
PurposeThe purpose of this paper is to discuss participant‐led photography as a response to the author's need for an “aesthetic approach” to ethnography during fieldwork, including the importance of an embodied, sensory orientation to ethnography in organizational contexts.Design/methodology/approachThe paper reviews a range of literature and draws on the author's experiences to support a conceptual argument.FindingsThere is currently scant attention to the sensory dimension of ethnographic practice and the paper puts forward an agenda for future research.Research limitations/implicationsSuggestions are made as to how aesthetic and/or sensory ethnography can support changing landscapes of organizational research.Originality/valueIn drawing together multidisciplinary literature, the paper advances the agenda of ethnographic research in organizational life.
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