Abstract
The increasing uberization of work has emerged as an intrinsic part of our digitalized society, allowing opportunities for unbridled success for global firms using gig work. The purpose of the pres...
Highlights
The sharing economy has made growth revolution in the last decade or so by disrupting a variety of mature industries and even transforming their structures (Dadwal et al, 2020; Frenken & Schor, 2019; Schor, 2016; Schor & Cansoy, 2019)
Ryan & Deci, 2000) and job characteristics model (JCM) (Hackman & Oldham, 1975), the present study explores how these theories have an integrated application on the joy of gig work
The study makes the initial attempt to explore relationships between self-determination, job char acteristics and joy of gig work via mediating role of intrinsic and extrinsic motivations
Summary
The sharing economy (aka shared economy) has made growth revolution in the last decade or so by disrupting a variety of mature industries (e.g., hospitality and tourism, automotive and real estate) and even transforming their structures (Dadwal et al, 2020; Frenken & Schor, 2019; Schor, 2016; Schor & Cansoy, 2019). The sharing orientation allows service providers to offer conveniently accessible and cost-efficient resources to its customers without creating any social, emotional or financial burden of ownership (Frenken & Schor, 2019; Hamari et al, 2016). The sharing economy has spawned the global online marketplace in a variety of industries including high-tech where knowledge based-work is creating higher pays for the gig workers (Frenken & Schor, 2019; Hamari et al, 2016). Deloitte’s recent report on the Global Human Capital Trends shows that the gig workers have become the mainstream talent, as organizations search more strategically in the tightening talent markets to embrace high-level work through alternative workforce (Volini et al, 2019)
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