Abstract

I use a Grounded Practical Theory approach to examine the discursive strategies and situated ideals of interactants on social networking sites for mothers (SNSM). Through identifying a problem of practice shaming and analyzing the discourse and metacommunication around the problem, I identified interactants using discursive strategies of antagonistic questions, personal experience, direct insults, and emoji reactions to engage in and respond to practice shaming. An examination of the discursive strategies revealed situated ideals of speaking authority and the place of shaming on SNSM.

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