Abstract

PurposeChanging language ideology and the decreased popularity of overt feminism suggest that aspiring female managers may be less influenced than senior women managers by the gender of the speaker in evaluating whether specific communication strategies are effective and probable. The purpose of this paper is to investigate this issue.Design/methodology/approachA total of 255 second‐year female management students evaluate strategies for the same workplace dilemmas as senior women managers (Barrett).FindingsFor short‐ and medium‐term dilemmas students, like senior women managers, regard masculine communication strategies with a feminine element as effective. They are less influenced by the speaker's gender than senior women managers in evaluating the strategies' probability. But when seeking promotion, students avoid some strategies they consider effective, and believe men would use. Students' confidence as communicators affects their personal choice of strategy.Research limitations/implicationsThe paper investigates a limited number of dilemmas and sought information about a limited number of demographic factors, limiting the results' generalizability. Nevertheless, it suggests future women managers could learn from their senior counterparts if they want to advance at work. Future research should investigate whether future male managers' reactions to these dilemmas are similar to women students and senior managers, and whether scenarios using female dyads yield similar results. Cross‐cultural extensions of the research are also possible.Originality/valueThis is the first study comparing aspiring and senior women managers' reactions to classic workplace communication problems. The findings show similarities between aspiring managers and their senior sisters, but also differences which could affect aspiring managers' career success.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call