Abstract
Previous research has indicated memorable messages are important because they provide socializing functions by influencing cognitions and behaviors. This study examined the content, context, and structure of memorable messages about aging from the receiver's perspective. Message senders were older than receivers and tended to be female and family members. Senders usually were perceived to have benevolent motives. Messages did not tend to be rule-structured. Message content pertained to topics like the benefits of aging; aging as a natural, inevitable process; the need to enjoy life; and losses associated with aging. Message effects included viewing aging more positively, viewing aging more negatively, resolving to enjoy life or take better physical care of oneself, and changing relationships with others.
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