Abstract
In the recent past, Online Marketing applications have been a focus of research. But still there are enormous challenges on the accuracy and authenticity of the content posted through social media. And if the social media business platforms are considered, majority of the users who try to add a market value to their own product face the problem of not getting enough attention from their target audience. The purpose of this research is to develop a safe and efficient trending hashtag generating application solution for social media business users which generates trending and relevant hashtags for user content in order to get a broad reach of target audience, automatically generates a meaningful caption to their relevant posts and guarantees the authenticity of the product at the same time. The user content is analyzed and filters the important keywords, generates a meaningful caption, suggest related trending keywords and generates trending hashtags to get the required reach for online marketers. Additionally, the marketing products’ content authentication is ensured. The application uses Natural Language Processing, Machine Learning, API technologies, Java and Python technologies. A unique database is assigned to users which contains rankings for each user. The target audience who engages in buying products get to know about the status of the sellers with respect to authenticity of the content. It is believed that the application provides a promising solution to existing audience reach problems of online marketers and buyers. The significance of this system is to help marketers and buyers to engage in online buying and selling with much effective, reliable and safer ways. This mitigate the vulnerability of bad social media marketing influences and helps to establish a safe and reliable online marketing practice to make both sellers and buyers happy. This paper provides a brief description on how to perform an organized online marketing discipline via the Trending Hashtag Generator & Image Authenticator application.
Highlights
A hashtag is a name or an identifier that resolves to a description of its referent
Since hashtags play a vital role in online marketing, aforementioned people try to find the most relevant hashtags to increase the audience reach for their products
The major problem faced by the user is “unavailability of a platform that is made for clients which can analyze the post and fetch trending hashtags specific for the relevant post, auto generate a meaningful caption, categorize the hashtags according to the popularity which can get a considerable awareness from target audience in a completely new and user-friendly way”
Summary
A hashtag is a name or an identifier that resolves to a description of its referent. In other words hashtag is a keyword or phrase preceded by the hash symbol, written within a post or comment to highlight it and facilitate a search for it. It is a commonly known fact that buyers are reluctant to purchase a product when they have a suspicion about the authenticity of the advertised content Considering these facts the authors have introduced the "Hashtag Generator and Content Authenticator" as a web application which lets users upload their content, get a categorized trending hashtags list along with a caption, select the preferred hashtags according to his/her preferences and push the content to the relevant social media platform. The authors have developed the app to authenticate the uploaded content with a specialized tag for the customers to identify pre authenticated content. The authors have provided an accurate, user friendly web application interface to ensure the authenticity of the products to be sold, making things easy for both the sellers and customers (target audience)
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