Has Tom Peters lost the plot? A timely review of a celebrated management guru

Abstract

Purpose – This paper has been timed to coincide with the 25th anniversary of the publication of In Search of Excellence. Observing this anniversary, the paper aims to offer a critical review of the works of Tom Peters – a man vaunted as the guru of management. Reviewers have observed that Tom Peters' narratives of business build and depend upon organizational stories to achieve their effects. Recognising that tales of the organization play an important role in sensemaking and sensegiving endeavours, this paper reviews Peters' organizational storytelling in the light of critical academic reflection in this arena.Design/methodology/approach – The paper analyses the eight key works on management produced by Tom Peters between 1982 and 2003 from a storytelling perspective. Building upon Yiannis Gabriel's account of the essence of the poetic tale, the paper compiles a catalogue of Tom Peters' storywork.Findings – On the strength of the cataloguing exercise, the paper charts a decline in this guru's storytellin...