Harnessing the power of reputation for business cooperation

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This case study paper concentrates on why small and medium-sized enterprises (SMEs) enter into collaborative partnerships, and how reputation impacts how they choose partners to work with. To understand the dynamics of cooperation agreements, managers and owners are advised to analyze the reputation and trustworthiness of any potential partner in the context of whether they’re an asset for new value creation. A credible and trustworthy partner can in turn grant easier access to foreign markets, smooth the path to new product development, and/or offer to share efficiency-driving resources. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.