Harnessing the Power of Collaborative Filtering

Abstract

China’s Internet development raises questions on the interplay of user autonomy and Internet governance in the larger Chinese-language online cultural sphere. To what extent has user autonomy been established to conduct information gatekeeping collaboratively online? To examine how the power of Chinese-language Internet users has been harnessed in relation to the filtering and censorship regime, the article applies the concept of “network gatekeeping” to analyse two major user-generated websites, Chinese Wikipedia and Baidu Baike, as different examples of collaborative filtering projects. Effectively they share “word-of-mouth” recommendations on encyclopaedic knowledge and information by user-contributors to edit content from different parts of the world. Two salient network gatekeeping mechanisms have emerged: the censorship mechanisms in Baidu Baike and internationalisation/localisation mechanisms in Chinese Wikipedia. The findings show a contrast between the two interaction patterns, indicating mainland-centric versus transnational Chinese gatekeeping processes employing different kinds of collaborative filtering and different levels of user autonomy.