Abstract
This study explores the intersection of sustainability, technology, and entrepreneurship in addressing crop burning in India. Crop residue burning is a significant contributor to air pollution and environmental degradation, posing severe health risks and economic challenges. This research investigates the environmental and socio-economic impacts of crop burning, while also analysing current technological solutions such as the Happy Seeder and Pusa decomposer, which have shown promise in reducing residue burning. It also examines policy outcomes and entrepreneurial initiatives that aim to scale these solutions, driving adoption among farmers. Through a comprehensive review of relevant literature, data, and case studies, this paper highlights the real-world challenges faced during implementation, including financial barriers, awareness gaps, and policy constraints. It underscores that while subsidies, technological incentives, and policy directives are crucial, they must be complemented by sustained on-ground efforts through a collaborative CRM model that unites government initiatives, external agencies, entrepreneurial contributions, and grassroots-level farmer engagement.
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