Abstract
This study examines interactions between full-time members and web traffic across 137 Mexican online media platforms, as cataloged by Sembramedia in May 2023, focusing on the number of technological platforms and the type of interactivity involved. We used descriptive analyses and a structural equation model to test our hypotheses. Findings highlight the crucial role of human-to-content interactivity in shaping online media design and significantly influencing user content consumption patterns.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
