Abstract
This study applies grounded theory to develop an emic substantive theory of regional integration in Greater East Asia. The role of norms and policies is explored through discursive content analysis of a wide theoretical sample of official elite policy statements dealing with regionalism and related policy areas. A resulting model of regional integration titled "Harmony through Holistic Engagement" is then discussed in relation to the etic consensus on the phenomenon. The study concludes that the etic consensus on the nature of regional integration in Greater East Asia greatly differs from the results of an emic approach and thus reflects a normative consensus rather than a descriptive reality.
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