Abstract
In the framework of sustainable businesses, this chapter examines the synergies between employer branding and human resource (HR) strategies. In order to establish a harmonic organizational framework, this chapter thoroughly investigates how HR practices might be strategically aligned with sustainability goals. It explores the opportunities and challenges of managing employer branding within sustainable business practices. It sheds light on specific variables and practices that must be considered to develop an employer brand that reflects the organization's commitment to sustainability. In order to create an integrated, attractive, and socially responsible employer brand, it is important to align their human resources practices with sustainability initiatives. It provides insights into the strategic integration of employer branding and human resources, presenting a roadmap for businesses looking to match their HR procedures with sustainability programs.
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