Abstract

The cultural phenomenon of hanging out in coffee shops is now a phenomenon often found in big cities. This phenomenon is closely related to various circles, both upper and middle classes, with the age range of adolescents to adults. In the past, the phenomenon of hanging out in a coffee shop was only used as a meeting place for businessmen or office workers, but nowadays, hanging out has become a lifestyle for young people. This phenomenon is interesting to further research under the title "Hanging Out Phenomenon at Coffee Shop as An Environmental-based Economic tool in Covid-19 Pandemic Era". The method in this research is a qualitative method using data collected from observation and literature study. The authors shall describe the phenomenology of hanging out at coffee shops that could affect the environmental-based economy in the Covid-19 pandemic situation.

Highlights

  • Hanging out with colleagues is an inherent lifestyle for both young people and adults

  • This can be seen through independent research data conducted by Toffin (Dahwilani: 2019), which states that the number of coffee shops in Indonesia as of August 2019 has reached more than 2,950 outlets, an increase of almost three times compared to 2016, which was only 1,000 outlets

  • The culture of hanging out in coffee shops can be used as an environmental-based economic tool

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Summary

INTRODUCTION

Hanging out with colleagues is an inherent lifestyle for both young people and adults. The phenomenon of hanging out at a coffee shop is no longer seen as just a professional need, such as meeting clients and so on This phenomenon has formed a new popular culture among the people. This can be seen through independent research data conducted by Toffin (Dahwilani: 2019), which states that the number of coffee shops in Indonesia as of August 2019 has reached more than 2,950 outlets, an increase of almost three times compared to 2016, which was only 1,000 outlets This significant increase in the number of coffee shops impacts the culinary business in Indonesia, which is increasingly advanced. Lifestyle is a lifestyle-related to how a person spends his time, for what is important with consideration of his interests and environment, and what people think about themselves and the environment (Priansa: 2017)

The Cultural Phenomenon of Hanging Out in a Coffee Shop
CONCLUSION
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