Abstract

This MRP examines user expectations of online privacy in relation to how Facebook represents privacy in their Statement of Rights and Responsibilities. The prevalence and ubiquity of online social networking sites like Facebook have caused academics and individuals alike to reexamine their understandings and expectations of privacy in relation to online settings. As such, the specific purpose of this study is to better understand how the concept of privacy may be understood differently by social network users and the social networks themselves. In this paper I use the Fair Information Principles (FIPs) set out in the Personal Information Protection and Electronic Documents Act (PIPEDA) to analyze user comments made in relation to proposed changes to Facebook’s Statement of Rights and Responsibilities. I find that both Facebook and users share a focus on concerns regarding limiting the use/disclosure/retention of personal information, and consent to have this information collected, and that users pay particular attention to Section 2.3 of the Statement of Rights and Responsibilities. I show that Facebook represents privacy conceptually in the Statement of Rights and Responsibility as in/accessibility, while users expect privacy to be enforced as data-control.

Highlights

  • As online social networking becomes increasingly popular, individuals are sharing more of their personal information online

  • After the commenting period closed, Facebook representatives announced that they would consider user comments, and make a statement once they had evaluated all feedback to the proposed changes to the Statement of Rights and Responsibilities. 4. This paper examines this first round of user comments on proposed changes to the Statement of Rights and Responsibilities, along with an analysis of the proposed changes to the Statement of Rights and Responsibilities. 502 users took this opportunity to approve or critique the changes proposed in the Statement of Rights regarding how their personal information was going to be collected and used by Facebook

  • Once my documents were collected and my data set was established, I performed initial analysis of both the Statement of Rights and Responsibilities and the commenting thread in response to this document according to Personal Information Protection and Electronic Documents Act (PIPEDA) Fair Information Principles (FIPs)

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Summary

Introduction

As online social networking becomes increasingly popular, individuals are sharing more of their personal information online. Despite extensive academic and popular literature that outlines the importance of maintaining privacy online, privacy issues have been growing on the Internet. This is largely due to the widespread implementation of new information sharing practices and policies that limit or restrict individuals’ ability to fully control how their personal information is shared across the web (Benbasat, 2010). Many individuals are becoming increasingly concerned about how their personal information may be utilized by the very social networking sites they visit daily

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