Abstract
This chapter examines the little-known history of the global trade in Japan’s industrially fabricated textiles, taking as case studies a number of textile brokers who were able to modernize manufacturing, particularly of printed textiles, for export. It explores how innovations in Japan’s rapid industrial modernization—from dyes to weaves—and in export marketing from the late nineteenth century drew on historic expertise in kimono manufacturing and brokering in the towns of Osaka and Yokohama. The chapter also reveals how the quality of Japanese fabrics and their value-for-price help to explain the enduring popularity of Japanese printed fabrics with consumers in the Indian Ocean World, especially Africa, even after World War II.
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