Abstract

From the beginning of time, Indians have been very skilled in Creative arts and Handicrafts. There are varied handicrafts in India that are unique only to India and our Artisans. The Handicrafts have always been associated with Tourism and popular with Tourists. But in recent time with the support by the Indian Government to the Artisans these are gaining visibility and prominence. There is demand from people for their Home décor to Offices and also Tourists who visit India. The uniqueness of the products ensures a good price especially with Tourists who are willing to spend on these. The increase in foreign travelers to India also ensures that there is a good potential for this market. The online e-commerce platforms also make the sale of Handicrafts easy and accessible to people all over the world. It is also an important source of huge exports and potential foreign exchange. Handicrafts refer to a wide range of textiles, embroidery pieces, ceramics, artisanry, jewelry, etc., created by hand or by using easy tools instead of machines. These unique items represent the culture, heritage, and tradition of a particular region and have different social, aesthetic, and religious values. Numerous traditional techniques are applied to make handicrafts, including painting, hand dyeing, handloom weaving, woodblock, etc. In recent years, handicrafts have gained immense popularity as they require low capital investments, produce foreign exchange revenue, and offer employment opportunities. Owing to the aforementioned factors, handicraft products play a vital role in the overall growth of an economy and are expected to uplift the demand for handcrafted products in the coming years.

Full Text
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