Handbook of Visual Communication

Abstract

Introduction. S. Moriarty, G. Barbatsis, From an Oak to a Stand of Aspen: Visual Communication Theory Mapped as Rhizome Analysis. Part I: Aesthetics. D. Dake, Aesthetics Theory. D. Dake, Creative Visualization. Part II: Perception. A.M. Barry, Perception Theory. S. Josephson, Eye Tracking Methodology and the Internet. K. Smith, Perception and the Newspaper Page: A Critical Analysis. Part III: Representation. K. Kenney, Representation Theory. S. Moriarty, L. Rohe, Cultural Palettes in Print Advertising: Formative Research Design Method. K. Smith, C. Price, Content Analysis of Representation: Photographic Coverage of Blacks by Nondaily Newspapers. Part IV: Visual Rhetoric. S.K. Foss, Theory of Visual Rhetoric. K. Kenney, A Visual Rhetorical Study of a Virtual University's Promotional Efforts. S. Kaplan, Visual Metaphors in Print Advertising for Fashion Products. T. Goodnow, Empowerment Through Shifting Agents: The Rhetoric of the Clothesline Project. Part V: Cognition. R. Williams, Cognition Theory. G. Comuntzis Page, Children's Comprehension of Visual Images in Television. Part VI: Semiotics. S. Moriarty, Visual Semiotics Theory. S. Moriarty, S. Sayre, An Intended-Perceived Study Using Visual Semiotics. D. Dunleavy, The Image and the Archive: A Semiotic Approach. Part VII: Reception Theory. G. Barbatsis, Reception Theory. G. Barbatsis, A Textual Analysis of Political Television Ads. M. Brown, Phenomenology and Historical Research. Part VIII: Narrative. G. Barbatsis, Narrative Theory. T. Goodnow, Using Narrative Theory to Understand the Power of News Photographs. Part IX: Media Aesthetics. H. Zettl, Aesthetics Theory. R. Tiemens, A Content Analysis of Political Speeches on Television. C. Denton, Examining Documentary Photography Using the Creative Method. Part X: Ethics. J.H. Newton, Visual Ethics Theory. S. Reaves, A Survey of Reactions to Photographic Manipulation. J.H. Newton, Studying Visual Ethics by Applying a Typology of Visual Behavior. Part XI: Visual Literacy. P. Messaris, S. Moriarty, Visual Literacy Theory. L. Burch, Media Literacy, Aesthetics, and Culture. Part XII: Cultural Studies. V. O'Donnell, Cultural Studies Theory. J.C. Harry, A Burkean Analysis of a Television Promotional Advertisement. V. O'Donnell, A Cultural Analysis of the Unisys Monitor Head Television Commercial. G. Davey, A Historical Approach to Understanding Documentary Photographs: Dialogue, Interpretation, and Method.