Halos and Horns: Understanding Corporate Reputations for Social and Environmental Responsibility

Abstract

Building on and extending previous work in the fields of reputation and corporate social responsibility and environmental sustainability, this symposium will explore the nature of reputations for corporate social and environmental responsibility (CSER), focusing in particular on the signals that build CSER reputations and the consequences of having a positive or negative CSER reputation. Further, whereas most of the existing literature regarding reputation has focused on the positive consequences of overall reputation, this symposium examines both positive and negative implications of reputation for organizations, especially in regards to CSER. As Fombrun (1996) noted, like the mythical King Midas’ touch, reputations can be “not only a boon, but a burden” (p. 387). When No News is Good News: CSR Strategy and Newspaper Headlining of Negative Firm Events Presenter: Jiao Luo; U. of Minnesota Presenter: Stephan Meier; Columbia Business School Presenter: Felix Oberholzer-Gee; Harvard Business School Gaining Re...