Abstract
The halo effect is the tendency to assume that, if a person possesses some known positive characteristics, their other, potentially unrelated and unknown characteristics are likely also to be positive. Much work on halo effects has examined biases in impression formation, especially the “beautiful is good” halo. Halo effects – such as “health” and “green” halos – have also been found in brand perception and consumer psychology. Halo effects in impression formation can create expectations about people and thus lead to potentially harmful fulfilling prophecies. Halo effects appear to be robust to explicit bias reduction, but subtler manipulations that increase systematic thinking seem to have been somewhat successful in reducing halo effects.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
