HALLEMA: A GOOGLE SITES INTEGRATED ADDIE INSTRUCTIONAL MODEL IN FACILITATING MALAYSIA HALAL CERTIFICATION APPLICATION

Abstract

The expansion of the halal industry in Malaysia generates a demand for halal-related positions, including halal executive and halal auditor. Higher education institutions in Malaysia that offer halal-related programs are tasked with delivering a halal career-oriented education to cultivate professional graduates prepared for industry employment. Halal graduates should already be familiar with their job scopes, such as applying for the Malaysia Halal certification and developing a Halal Assurance Management System (MHMS) in their workplace. The present studies aim to investigate the integration of the ADDIE model in the development of the Halal Learning Mate (Hallema) using Google Sites and to evaluate the effectiveness of Hallema on the Google Sites platform in addressing project-based learning challenges related to the application of the Malaysia Halal certification.This research was carried out among a class of 23 students from the Bachelor of Halal Industry Management program at UiTM. The data collection instrument consisted of two sets of achievement tests a pre-test set (from the analysis stage) and a post-test set- which were utilized to determine the need analysis for teaching aids based on the students prior knowledge. Next, the evaluation of the effectiveness of Hallema was conducted through descriptive analysis using four variables: information (KN=4.49), accessibility (KA=4.53), information (IN=4.50), and document management (PD=4.60), which were evaluated using a 5-point Likert scale.Results revealed that Hallema is effective as a teaching aid in facilitating Malaysia Halal Certification, with a total mean (of 4.50). Students exhibit more engagement when they perceive the relevance of their learning to real-world applications. Any halal educator may repurpose Hallema for their classroom. This educational resource may facilitate the development of proficient halal practitioners who maintain halal integrity in products and services worldwide.