Abstract

Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companies were family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This research work attempts to study a typical Indian family run business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed with a two pronged objective of presenting it in research conference and to be used as a case study for discussion in class room environment. This work is based on an interview with Mr. Pankaj Agrawal, Director, Haldiram’s.

Highlights

  • The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world

  • Many Indian companies were family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families

  • Western companies are opening up their factories and offices in India in an unprecedented manner and creating a need to study the organization and management of their Indian counterparts

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Summary

Introduction

The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Important is to realize how businesses are founded and structured in India. Many Indian companies were family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. Western companies are opening up their factories and offices in India in an unprecedented manner and creating a need to study the organization and management of their Indian counterparts. The interest in studying Indian businesses is recent (Gupta, 2005; Sharma, 2000 & Veliyath, 2004) and there is a great scope and need to research into this field

Research Question
Empirical Context
Background
History of Haldiram’s
Haldiram’s Marketing Mix
Systems Viewpoint
Haldiram’s quest to become a global brand name
Challenges faced by Haldiram’s
Competitors
Franchise opportunities
Findings
The concept of frozen technology
Full Text
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