Halal Tourism and Social Media from Netizen’s Perspectives

Abstract

This study discusses the netizen's perspective on halal tourism. This study looks at the relationship between attitudes towards social media, online satisfaction, and destination image and how these variables affect the intention to visit halal tourist destinations in Indonesia. The quantitative method with PLS-Structural Equation Modeling (SEM) was used to analyze this research. The research data collection was carried out by purposive sampling, namely by deliberately taking samples of social media users who were members of the halal tourism community, as many as 223 respondents. This study found that attitudes toward social media positively affected online satisfaction and destination image. The attitude and destination image significantly influence tourists' behavior intention, which will influence the public to visit the destination, reflected in the ability to pay and disseminate information to other parties.