Halal Information in Customer Value Disclosure

Abstract

Indonesia has a majority Muslim population, so consumers have the right to know the halalness of the products/services they consume. In addition, halal information can be of value to customers because it is a differentiator from similar products/services offered by other producers. This study aims to propose halal information as a novelty in Customer Value Disclosure (CVD). This novelty is important to reduce information asymmetry, provide value added and competitive advantage for companies, especially when operating in areas with a majority Muslim population. In addition, this novelty can be studied in further studies associated with other variables such as stock price, firm value, future profitability, cost of equity, personnel readiness and others. Through a literature review with reference to two studies that specifically discuss Customer Value Disclosure (CVD) and the annual reports of several companies, it is concluded that halal information can be added to the disclosure because the company has provided this information in the annual report. The information is in the form of the company's commitment and achievements towards halal products/services and halal certification obtained.