Halal Food Market Based on the Meaning of Alumni of Shariah Economic Major at University in Samarinda and Makassar

Abstract

This study aims to formulate the halal food market based on an interpretation of the contemporary conditions of the halal food market. Data was collected through interviews with 3 (three) informants who are alumni of the shariah economic major at university in Samarinda and Makassar. The implementation of data analysis uses an interactive model data analysis component approach. This study concludes that the halal food market is a market consisting of the intentions, worship, and falah of market participants. A strong intention is manifested in the form of repentance, while worship is through honesty, generosity, fairness, and responsibility to achieve falah for market participants, namely the formation of trust, blessing, and safety.