Halal Cosmetics

Abstract

The chapter shows the intention of Pakistani consumers in choosing Halal cosmetic products. Their perceived ideologies about Halal regarding cosmetics are shown as well. The data was congregated through a self-administrated survey based upon judgmental sampling. A total of 500 respondents from two large cities of Pakistan (Lahore and Faisalabad) were involved in this study to determine the awareness about Halal Cosmetics and the extent to which cosmetic brands’ promotional activities had influenced the respondents’ preferences. The results of this study expressed the beguiling demand for Halal cosmetic products was predominantly influenced by Halal logo. Therefore, Pakistani government should give attention to devising and implementing the Halal logo policy, while ensuring that the cosmetic industry provides only those cosmetic products that meet Halal requirements. A limitation to be considered is the generalization of the results. Despite the fact that Lahore and Faisalabad are two of three most populated cities in Pakistan and include almost five percent of the country’s citizens, the results cannot be expected to explain the overall behavior of Pakistani consumers toward Halal cosmetic products. This study is the first one to look into the level of understanding about Halal Cosmetics among Pakistani consumers.