Abstract
Soap is the oldest skin cleaner in the world. In the last few years, many people have been more concerned about the use of soap as the world faces the Covid-19 pandemic. In general, soap is also a cosmetic product that has been widely used among male and female consumers. Therefore, as a Muslim consumer, it is essential to know about the Halal cosmetic products used. In accordance with Halal cosmetics standards, the products must comply with the Halalan Toyyiban concept to ensure product quality and safety. Although cosmetic products have gained scientific advancement, the development of cosmetics such as Halalan Toyyiban products must be probed further to fulfil global demand adequately. Hence, this paper is aimed to study the concept of Halalan Toyyiban in soap production. The finding of this study shows that the Halal concept of soap can be determined through its ingredients and production process, whereas the Toyyiban concept is based on the safety and quality of the product. Furthermore, the finding of this study might benefit cosmetic manufacturers in promoting the Halalan Toyyiban concept in the global market.
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