Halal Compliance among Food Truck Traders in Klang Valley

Abstract

The halal food industry is growing by the day with many new products entering into the market. Food trucks are an upcoming sector in the food industry fulfilling the need of consumers who want affordable and conveniently available Halal food. This paper aims to look at the development of the food truck business in the Malaysian market, the practice of halal compliance among food truck traders and the purchasing pattern of food ingredients among food truck traders. The paper also seeks to understand the relationship between food ingredients with Halal compliance among food truck traders in Klang Valley. This is a quantitative study using data collected through questionnaires from 48 respondents comprising of food truck traders operating in Kuala Lumpur and Selangor. Factor analysis results show that there are two dimensions of food ingredients i.e. positive and negative statement. Bivariate correlation results suggest a significant positive relationship between the selection of food ingredients and religiousity with Halal compliance. Findings of this study could assist policy makers, food truck traders and consumers to better understand the factors influencing Halal compliance among food truck traders leading towards improved business management and operation.