Halal Certification Perspective of Small Micro-Entrepreneurs in Pasuruan Regency

Abstract

The enactment of halal product assurance regulations on small micro-enterprises requires small micro-entrepreneurs to accelerate halal certification. This situation has caused various responses in the community, especially micro, small businesses, as one of the target recipients of the Halal Product Guarantee Law regulation. This situation is a serious concern for the author to know more about halal certification in the view of small micro-entrepreneurs in Pasuruan Regency. The problem formulation in this study is 1) What is the perspective of small micro entrepreneurs on halal certification in Pasuruan Regency? 2) What are the implications of halal certification for micro-small businesses in Pasuruan Regency? The objectives of this study are 1) To understand the perspective of small micro-entrepreneurs on halal certification in Pasuruan Regency and 2) to find the implications of halal certification for small micro business businesses in Pasuruan Regency. This qualitative research uses a phenomenological approach to see and answer problems based on concrete conditions experienced by research subjects, namely small micro entrepreneurs in Pasuruan Regency. The research data was obtained from observations, interviews and documentation of small micro-entrepreneurs in Pasuruan Regency. The results showed 1) halal certification, the perspective of small micro-entrepreneurs is divided into three typologies: first, the typology of small micro-entrepreneurs who are pro with halal certification. Second, the typology of small micro-entrepreneurs who contradict halal certification. Third, a neutral typology of small micro-entrepreneurs with halal certification. 2) Implications of halal certification for small micro-entrepreneurs: First, there are implications for small micro-entrepreneurs who are pro with halal certification. Second, the implications for small micro-entrepreneurs who contradict halal certification. Third, the implications for neutral micro-small entrepreneurs with halal certification.