Halal awareness can’t improved purchase intention imported skincare

This research aims to identify and analyze the effect of halal awareness, country of origin of, and online consumer reviews on purchase decisions for local brand skin care products with religiosity as a moderating variable. The population in this research is Muslim millennial generation consumers in the city of Palu who use local brands of skin care products. The sample size is determined using the Lemeshow formula, the reason researchers use this formula is because the population size is unknown because the number is too large and can change at any time. Based on the Lemeshow formula calculation above, the sample size was 96 people, but to avoid outliers, the sample was rounded up to 100 people. This research analysis using the SmartPLS 3 analysis tool. The results show that halal awareness, country of origin of the product, and online consumer reviews influence purchase decisions. Religiosity is able to moderate Halal Awareness and Country of Origin on purchase decisions, but is not able to moderate Online Consumer Reviews

The existence of MSME cannot be eliminated or avoided from today's society because it is very useful in terms of distributing people's income and also able to absorb labor on a large scale considering the large population of Indonesia so that it can reduce the unemployment rate. The purpose of this study is to analyze the effect of halal awareness, social media promotion, and reference group (word of mouth) on purchase decision through purchase intention as intervening variable in MSME in Super Swalayan, Taman Setiabudi Indah, Medan. The population of this research is consumers who shops at Super Swalayan, Taman Setiabudi Indah, Medan with a total sample of 100 respondents. The sampling method used was the accidental sampling method. Data analysis is carried out through IBM SPSS Statistics 24. The results show that halal awareness and reference group (word of mouth) directly have a positive and significant effect on purchase intention, while social promotion have a negative and insignificant effect on purchase intention. Halal awareness, social media promotion, and reference group (word of mouth) have a positive and significant effect on purchasing decision, then halal awareness, and reference group (word of mouth) have a positive and significant effect on purchasing decision through purchase intention, while social promotion has a negative and insignificant effect on purchasing decision through purchase intention. Keywords: Halal Awareness, Social Media Promotion, Reference Group (Word Of Mouth), Purchase Decision, Purchase Intention.

This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further. This study aims to determine the effect of Halal Label on Halal Awareness and its impact on Purchase Intention with the objective specifications are: 1) to determine the effect of halal label on halal awareness, 2) to determine the effect of halal label on purchase intention of Samyang noodles, and 3) to determine the effect of halal awareness on buying interest in Samyang noodles. This research is classified as a quantitative research with an associative approach. The research location is in the city of Mataram with a population that is not known with certainty because there are quite a lot of Muslim people who know about Samyang noodle products in the city of Mataram. So that the data collection method used in this research is a survey sample method with the sampling technique is non-probability sampling. Temporary, The hypotheses developed in this study are: 1) Halal label has a significant effect on purchase intention of Samyang noodles, 2) Halal label has a significant effect on Halal Awareness, and 3) Halal awareness has a significant effect on purchase intention on Samyang noodles. The research results will be discussed further.

The objective of this paper is to analyse the role of halal awareness, employing variables that can be both influential (determinant) and influenced (output). The study examines two perspectives, namely those from consumers and business actors. From a consumer perspective, this relates to the influence of halal awareness on the intention to purchase a halal product. Meanwhile, from the perspective of business actors, it considers how halal awareness affects the halal traceability of products. Halal traceability is also analysed from the consumers’ perspective as a moderating variable in the relationship between halal awareness and consumer purchase intentions. Questionnaires were distributed online and data were collected from 176 consumers and 95 entrepreneurs. SEM-PLS was then applied to analyse the data. The results show that halal awareness influences the consumers’ purchase intention and the halal traceability of the business actors. While the consumers’ halal awareness was determined by knowledge and halal certification. In contrast, religiosity has an insignificant influence on the consumers’ halal awareness. Meanwhile, the halal awareness of the business actors was influenced by knowledge, halal certification and religiosity. Halal traceability failed to moderate the relationship between halal awareness and consumer purchase intentions.

Background: The growing awareness of halal products, particularly in the skincare industry, has prompted a need to understand the factors influencing Generation Z's purchasing intentions for halal skincare products through e-commerce platforms. Halal certification and halal awareness are critical factors in shaping consumer behavior. This study aims to examine the role of halal certification and halal awareness in influencing the purchasing intentions of Generation Z consumers for halal skincare products. Methods: This research employed a quantitative approach with a descriptive and cross-sectional design. Data was collected through surveys distributed to Generation Z consumers who had experience with halal skincare products. Structural Equation Modeling (SEM) was used to analyze the relationships between halal certification, halal awareness, and purchasing intentions. Findings: The results revealed that halal certification had a significant positive impact on consumers' intentions to purchase halal skincare products online, whereas halal awareness did not significantly predict purchasing intentions. This suggests that consumers' perceptions of halal certification are more influential than their awareness of halal products in driving their purchasing behavior. Conclusion: The study concludes that while halal certification plays a crucial role in influencing Generation Z's purchasing intentions, halal awareness alone does not significantly affect their decisions. Therefore, businesses in the halal skincare industry should focus on promoting halal certification to enhance consumer confidence and drive purchases. Novelty/Originality of this article: This article contributes to the understanding of consumer behavior in the context of halal skincare products, particularly by focusing on Generation Z and their online purchasing intentions. It provides new insights into the relative importance of halal certification over halal awareness in influencing purchasing decisions. Additionally, the study highlights the need for further research to explore the effects of religiosity and specific educational interventions on halal consumer behavior.

This study aims to analyze the role of awareness of halal products as a factor influencing consumer decisions to buy halal products, in order to support the sustainability of the halal cosmetics industry, especially the Wardah brand. The halal industry not only sells value branding but also ensures the availability of a sustainable supply of halal products. This paper was studied using a quantitative approach, with a causal associative method. Data analysis techniques include validity, reliability, classical assumption tests, and hypothesis testing using multiple regression and path analysis. The research results show that product knowledge and religiosity positively affect halal product purchases; product knowledge alone has no significant impact. Religiosity negatively affects purchasing decisions; product knowledge boosts halal awareness; religiosity negatively impacts halal awareness. Simultaneously, product knowledge, religiosity, and halal awareness significantly influence purchases; product knowledge has a positive but insignificant effect on purchases via halal awareness, and religiosity significantly negatively affects purchases through halal awareness. The halal industry should focus on enhancing consumer halal awareness to influence purchasing decisions among Muslims and non-Muslims, aiming to improve supply chain productivity for sustainability

Purpose – The goal of this research is to examine the impact of Online Consumer Review (OCR) on online customer purchasing intention in online shopping sector in Turkey. Design/methodology/approach – In this study, quantitative research techniques were utilized. Primary data of the study was collected through a self-administered Likert type online survey. In total, 200 volunteer participants familiar with online shopping filled the study survey. The research model of the study was analyzed with the help of confirmatory factor analysis (CFA) and structural equational model (SEM) techniques. Findings – According to the findings of this research, customer decision to shop online from e-vendors and their trust in them are influenced by perceived effectiveness, perceived ease of use, perceived control, perceived usefulness, and perceived usefulness from OCRs. Discussion – OCRs has recently been known and considered as a very important tool for both businesses and customers to get information needed about any products and services through different experiences of previous customers. This study investigated the role of OCRs in influencing online customer purchasing intention. Trust was found to have a mediator role between OCR related factors and online purchase intention. Finding of this research can be used by online business owners to enhance the experience level of their customers.

This study aims to determine the effect of Islamic branding, viral marketing, and online consumer reviews on purchasing decisions on e-commerce Shopee with purchase intention as an intervening variable. This study uses quantitative methods with primary data obtained through the distribution of questionnaires. The data collection technique used the purposive sampling technique with the number of respondents as many as 96 respondents. The data analysis used includes instrument tests, statistical tests, classical assumption tests, and path analyses. Based on the test results show (1) Islamic branding has a positive and significant effect on purchasing decisions. (2) Viral marketing has a positive and significant effect on purchasing decisions. (3) Online consumer reviews have a negative and insignificant effect on purchasing decisions. (4) Purchase intention has a positive and significant effect on purchasing decisions. (5) Purchase intention can mediate Islamic branding on purchasing decisions. (6) Purchase intention is not able to mediate viral marketing on purchasing decisions. (7) Purchase intention is not able to mediate online consumer reviews of purchasing decisions.

This study aims to analyze and examine the Effect of Halal Certification and Halal Awareness on the PurchaseDecision of Wardah Cosmetics Products in Bangun Rejo Village, Tanjung Morawa. This research uses quantitative research. The population in this study was the community in Bangun Rejo Village, Tanjung Morawa who used wardah products, female and Muslim aged 17-50 years with a total of 400, with sampling using the slovin formula as many as 80 respondents. The sampling method used in this study is Simple Random Sampling. The results of this study were collected through a questionnaire which was analyzed using multiple linear regression. The test results show that the variables of halal certification and halal awareness partially have a positive and significant effect on purchasing decisions, and the results of the F test prove that the variables of halal certification and halal awareness simultaneously have a positive and significant effect on purchasing decisions. Furthermore, Adjusted R Square is 0.671, which means that the relationship variable between halal certification and halal awareness on purchasing decisions is 67.1%, while the remaining 32.9% can be explained by other variables not examined in this study. The R Square value is 0.679 and the standard error of the estimate is 1.377, which means the smaller the standard deviation, the better the model. Keywords : Halal Certification, Halal Awareness, Purchase Decision

The purpose of this study was to determine the effect of e-service quality and customer satisfaction on repurchase intention through online consumer reviews tool as an intervening variable on the marketplace Shopee. The population in this study were women aged 20-35 years and had purchased and used the marketplace Shopee at least 2 times in Medan City with a total sample of 190 respondents. The sampling technique in this study was the sample taken with a non-probability sampling design. The type of non-probability sampling used was accidental sampling. The results show that E-service quality has a positive and significant effect on online consumer reviews on the marketplace Shopee. Customer satisfaction has a positive and significant effect on online consumer reviews on the marketplace Shopee. E-service quality has a positive and insignificant effect on repurchase intention in the marketplace Shopee. Customer satisfaction has a positive and significant effect on repurchase intention in the marketplace Shopee. Online consumer reviews have a positive and significant effect on repurchase intention in the marketplace Shopee. E-service quality has a positive and significant effect on repurchase intention through online consumer reviews as an intervening variable in the marketplace Shopee. Customer satisfaction has a positive and insignificant effect on repurchase intention through online consumer reviews as an intervening variable in the marketplace Shopee.

The purpose of this study was to determine the effect of e-service quality and customer satisfaction on repurchase intention through online consumer reviews tool as an intervening variable on the marketplace Shopee. The population in this study were women aged 20-35 years and had purchased and used the marketplace Shopee at least 2 times in Medan City with a total sample of 190 respondents. The sampling technique in this study was the sample taken with a non-probability sampling design. The type of non-probability sampling used was accidental sampling. The results show that E-service quality has a positive and significant effect on online consumer reviews on the marketplace Shopee. Customer satisfaction has a positive and significant effect on online consumer reviews on the marketplace Shopee. E-service quality has a positive and insignificant effect on repurchase intention in the marketplace Shopee. Customer satisfaction has a positive and significant effect on repurchase intention in the marketplace Shopee. Online consumer reviews have a positive and significant effect on repurchase intention in the marketplace Shopee. E-service quality has a positive and significant effect on repurchase intention through online consumer reviews as an intervening variable in the marketplace Shopee. Customer satisfaction has a positive and insignificant effect on repurchase intention through online consumer reviews as an intervening variable in the marketplace Shopee.

This study examines four variables namely religiosity, halal labels, halal awareness and purchasing decisions. The purpose of this study is to analyze and explain the effect of religiosity and halal labels on KFC product purchase decisions by testing halal awareness as intervening. The research respondents were KFC consumers in Jombang which were Muslim. A total of 133 respondents were sampled in this study. The analysis technique is descriptive and linear regression for confirmation on a structural equation model built by the researcher. The quantitative approach was chosen to explain the influence between research variables. Data collection using a questionnaire. The results of this study found that religiosity, halal labels and halal awareness had a positive impact on purchasing decisions for KFC products in Jombang. In previous studies, most religiosity variables and halal labels on purchasing decisions were examined without using intervention variables. This study includes an intervention variable, namely halal awareness to see its effect on purchasing decisions.

<p><em>When the Korean Wave became a new trend in Indonesia, many Indonesian Muslims were influenced by the Korean culinary culture. Many people do not pay attention to the halal aspects of food, especially Korean food where the majority of the population is non-Muslim. From this the researchers conducted research on the effect of religiosity and acculturation on halal decisions with brand equity and halal awareness as mediating variables. This study uses a convenience sampling method with Korean food consumer object samples taken as many as 97 respondents randomly. Data analysis techniques used are multiple linear regression tests and multiple tests. The results of the study show that religiosity has a significant effect on brand equity, acculturation has a significant effect on brand equity, religiosity has a significant effect on halal awareness, but acculturation has a not significant effect on halal awareness, religiosity and acculturation has a significant effect on purchasing decisions, brand equity has an effect on significant on purchasing decisions and halal awareness has a significant effect on purchasing decisions. Brand equity mediates the effect of religiosity and acculturation on purchasing decisions. Meanwhile, halal awareness mediates the influence of religiosity on purchasing decisions. </em></p>

This study aims to determine the effect of halal awareness and advertising effectiveness on purchase intention. The data analysis technique used is multiple linear regression analysis and non-prbability sampling techniques. Data collection was done by distributing questionnaires using google form to 103 respondents in Sukabumi and data process using IBM SPSS software version 24. The simultaneously and partially halal awareness and advertising effectiveness on purchase intentions had a significant and positive effect on purchase intentions. The results of the F test, namely the value of Fcount 75,727 > 3,08 shows that Fcount is greater than Ftable and the results of the correlation in this study have a very strong value, namely 0,776 it can show that from each variable there is an influence between the halal awareness variable and the effectiveness of advertising on buying interest. The results of the t-test, which is 6.908 > 1.983, show that Tcount is greater than Ttable, so it can be concluded that the halal awareness and advertising effectiveness variables have a significant influence on buying interest.

The purpose of this study to discuss about effect of viral marketing and online consumer review on buying decision with consumer trust as an intervening variable on Korean Food Tteobokki in the TikTok Shop Application, case study on Millennial Generation, Medan Baru District, Medan City. This type of research according to the level of explanation is causal associative. The research method in this study is a quantitative method. The population in this study are Millennial Generation consumers who have the TikTok Application who have purchased at least 1 time for Korean Food Tteobokki products at the TikTok Shop Application, Medan Baru District, Medan City, an unknown number. The sampling method used is non-probability sampling. The sampling technique is accidental sampling. The data used is primary data obtained directly from 140 respondents. Questionnaires that were filled in by respondents were analyzed by path analysis, then the Statistical Program for Social Science (SPSS) was used as an analysis tool. The results of this study indicate that viral marketing and online consumer review have a positive and significant effect on consumer trust on Korean Food Tteobokki in the TikTok Shop Application, case study on Millennial Generation. Viral marketing, online consumer review, and consumer trust have a positive and significant effect on buying decision on Korean Food Tteobokki in the TikTok Shop Application, case study on Millennial Generation. Intervening variable of consumer trust are able to mediate viral marketing and online consumer review on buying decision on Korean Food Tteobokki in the TikTok Shop Application, case study on Millennial Generation. Keywords: Viral Marketing, Online Consumer Review, Buying Decision, Consumer Trust