Abstract
At the most banal level, a beauty shop is where women go for beauty. But as Willi Coleman evocatively notes, at beauty shops lots more [gets] taken care of than hair. The degrees, types, and technologies of artifice and alteration required by beauty are mediated by racial, sexual, class, political, and geographic cultures and locations. Thus, beauty shops can be considered as sites of both cultural and identity production. Some have argued
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