Hacking the electorate: how campaigns perceive voters

Abstract

1. Introduction, 2. The perceived voter model 3. The policy roots of elite perceptions 4. Campaign perceptions quantified 5. The perceived partisan 6. The public code of racialized electioneering 7. Persuadable voters in the eyes of the persuaders 8. Voters perceived in social networks and consumer files 9. Conclusion 10. Appendices.