Abstract

The following essay focuses on the digital realm to discuss labor in the New Economy, investigating how subjectivity is simultaneously shaped and exploited through technology and its surveillance mechanisms. To do so, I reconsider Hito Steyerl’s work Strike (2010) as a call to subvert the biopolitical power of information technologies. My analysis of Steyerl’s piece seeks to reveal the social and material implications of technology, the unpaid labor that underpins the Internet, and the system of domination exercised by surveillance capitalism, which profits from data traffic and behavior modification. Against this, I suggest that Strike (2010) proposes a reappropriation of the machine as a form of resistance. Steyerl’s video serves as a starting point to trace interventionist artistic practices that, through tactical means and hacking, have been able to reverse the surveillance mechanisms of the network, revealing their potential as gestures of dissidence within an increasingly computerized art world. El siguiente ensayo se centra en el ámbito digital para examinar el modelo de trabajo en la Nueva Economía, investigando cómo la tecnología y sus mecanismos de vigilancia generan y explotan subjetividad. Para ello, reconsidero la obra de Hito Steyerl Strike (2010) como una llamada a subvertir el poder biopolítico de las tecnologías de la información. Mi análisis de la obra de Steyerl busca desvelar las implicaciones sociales y materiales de lo tecnológico, el trabajo no remunerado que sustenta Internet y el sistema de dominación ejercido por el capitalismo de la vigilancia, que se lucra con el tráfico de datos y la modificación de la conducta. Frente a esto, sostengo que Strike (2010) propone una reapropiación de la máquina como forma de huelga. Así, la pieza de vídeo de Steyerl sirve como punto de partida para rastrear prácticas artísticas intervencionistas que, a través del tactical media y el hacking, tratan de invertir los mecanismos de vigilancia de la red, revelando su potencial como gestos de disidencia dentro de un mundo del arte cada vez más informatizado.

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