Habits and patterns of university students’ exposure to television programs on fitness and beauty, a field study of a sample of Baghdad University students

Abstract

The media is developing at an imaginary speed, and television is often the most widely used means by the general public, and one of the most important contemporary means of communication that man uses continuously (From the Kaiser family foundation). Therefore, the viewer is exposed to television and uses it, but for a certain purpose, and this use differs from one person to another. There are those who are exposed to television to develop the political dimension, so they find politics is the demand that they seek and want to satisfy, and we may find another person who loves sports and loves football or car racing. Others watch, and some viewers tend to have fun and fill their free time in any way, so they find entertainment is the best way to fill their time, and so on.This has led to the emergence of specialized satellite stations that seek to focus on one aspect of life, with interest in other aspects, but to a lesser extent. We have political, religious, sports, economic, lyrical, entertainment channels, etc., each of which specializes in its field. Its exposure, and with the spread of these specialized satellite channels, sports and cosmetic channels that focus on specialization in a large way, especially with regard to university students from a physical point of view, including sports channels specialized in fitness, diet, skin care, and other such channels, and the goal of this specialization is to attract the largest Number of viewers committed to these programs.