H. A. McKee and J. E. Porter: Professional Communication and Network Interaction: A Rhetorical and Ethical Approach [Book Review

Abstract

Digital media abound, so technical communicators must continually invent new ways to communicate in these new technologies. They must understand new media and find the most effective ways to use them. Using rhetorical and ethical theory, the authors of this book analyze the changes to professional communication provoked by technological advancement. The book offers case studies and analysis to demonstrate approaches to network interactions such as phatic communication, rhetorical interaction, social listening, and artificial-intelligence (AI) agents. This book is divided into two sections. The first details rhetorical and ethical approaches in communication; the second examines four “Cases of Network Interaction.” The first half of the book explains how rhetoric and ethics can be used to help create successful networked communication. The second half recommends how to apply rhetoric and ethics in specific workplace settings. Each chapter contains detailed subheadings and a helpful conclusion summarizing its main points, a feature sure to help students and novices digest the theoretical concepts presented. The summaries will also help readers who must quickly read and understand a specific topic without having to read the book in its entirety. This book provides a fairly general overview of the main issues influencing communication using digital media and new technology. It offers case studies and key concepts that could be applied to a variety of fields. This book could be used as an introduction to corporate communication across industries. It focuses on a few key rhetorical concepts; therefore, other theories such as postcritical approaches are not considered. This book introduces rhetorical theory applied to realworld cases. Doing so might help a wider range of readers see practical applications for it, even though the book does not offer rules, checklists, or guidelines to follow in networked communication. Nevertheless, the book clearly offers a comprehensible introduction to cases and considerations for professional communication and network interaction.