Abstract
We propose new predictions from grand unified theories (GUTs) [applicable to both supersymmetric (SUSY) and non-SUSY models] for the ratios of quark and lepton Yukawa couplings. These new predictions arise from splitting the masses of the messenger fields for the GUT-scale Yukawa operators by Clebsch-Gordan factors from GUT symmetry breaking. This has the effect that these factors enter inversely in the predicted quark-lepton Yukawa coupling ratios, leading to new possible GUT predictions. We systematically construct the new predictions that can be realized in this way in SU(5) GUTs and Pati-Salam unified theories and discuss model building applications.
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