Abstract
Is immersive performance art with its blurred identities, parallel worlds and transformational potential the perfect genre for hidden capitalist interests, bad working conditions and commercial branding? Following the motive of the veil, and the gesture of unveiling as form of critique, the article examines the relation between labour of performance art, commercial funding and subjectivation in late capitalism. Departing from the claim that the cultural worker – flexible, creative, innovative and self managing – is the role model of today’s neoliberal work ethos, the article analyses strategies of unveiling of the production conditions and work ethos of performance art today.
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