Guilty Pleasures Revisited

Abstract

AbstractIn 2007, Song-Ming Ang initiated Guilty Pleasures, a series of listening parties dedicated to sharing beloved “bad songs” and facilitating critical discussions about complex desires and hierarchies of taste. In this article, I extend on these discussions and offer a theory of guilty pleasures. Informed by queer and critical approaches to affect and minor aesthetic categories, I argue that guilty pleasures are characterized not by a specific medium or style, but rather by their ability to evoke pleasure interrupted by a meta-response of guilt. This experience is activated by the outmoded, saccharine, or naff qualities of an object. I contrast guilty pleasures with good-bad art, painful art, and objects that foster akrasia, and provide an extended examination of naff, another minor aesthetic category with roots in Polari (a once-secret queer dialect) that intersects aspects of camp, heteronormativity, and Lauren Berlant’s notion of “cruel optimism.” I ultimately argue that guilty pleasures are far from a simplistic category of low art enjoyed with indifference. Instead, I perceive guilty pleasures as always enjoyed with a degree of criticality or skepticism that is tethered to the beholder’s taste, life experiences, and values.