Guidelines for the success of silver plating and gold plating community enterprise in the art and craft center of Thailand

Abstract

The purpose of this research was: (1) to study internal and external environment factors that affect the operation of the community enterprise and (2) to identify operational methods, promotion, and development of the community enterprise of the silver plating and gold plating group in the art and craft center of Thailand and expand results to other community enterprises. The sample group used in the study was 63 members of the silver plating and gold plating community enterprise groups in the art and craft center at Ban Yang Noi Community, Thailand. The research instruments were questionnaires. Statistics used for the research were frequency, percentage, mean, standard deviation and stepwise multiple regression analysis. Research showed the internal environment factors in operational level of the community enterprise were at the highest level with the mean score 4.47 followed by production, marketing, finance, human resource management, motivation, and leadership factors. The external environment factors were at the highest level with the mean score 4.43 followed by government policies and mass media factors. The factors affecting success of the community enterprise were at the highest level with the mean score 4.43 followed by the market demand and sustainable business practices.