Abstract
The purposes of this study were to (1) propose guidelines for the development of cultural tourism conservation, (2) explore the travel behavior of tourists, and (3) study the tourist demand in respect of tourism components and surrounding areas. The samples comprised 5 residents of Chinatown and 400 tourists. The mixed methods approach was chosen as the design for this study, which involves the use of both qualitative and quantitative methods. Questionnaires and interviews were used as a research tool to collect data. The statistics employed in data analysis consisted of frequency, percentage, mean, standard deviation, t-test, and one-way ANOVA.
Highlights
Tourism industry is considered one of the most important service industries driving the Thai economy and is growing at a rapid pace
Cultural tourism is a type of tourism activity that has gained popularity over the past years owing to the fact that it plays a major role in cultural heritage conservation
The questionnaire was divided into three parts as follows: Part 1 consisted of 6 multiple-choice questions related to the demographic profile of the respondents, namely age, gender, level of education, marital status, monthly income, and occupation
Summary
Tourism industry is considered one of the most important service industries driving the Thai economy and is growing at a rapid pace. According to the preliminary study, it was found that Chinatown has a distinct culture as it represents the oldest and largest Chinese community in Thailand It is regarded as one of the major tourist attractions in Bangkok with a plethora of unique traditions, crafts, religion, and food—all of which have been inherited from Mainland Chinese immigrants who settled in the area during the Rattanakosin era. The recent development of infrastructure such as subway stations has resulted in numerous changes accompanied by modernization and rapid growth of economic and tourism activities. Such urban modernization has raised many questions about the future of Yaowarat [2]. The findings of this study would pave the way for Chinatown’s residents and related parties to devise a strategic plan for the development of cultural tourism conservation and optimize efficiency of the tourism industry in Thailand
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