Guideline of Management Strategy to Develop Fitness Center in University, China

Abstract

Background and Aim: Currently students in China are paying more attention to exercise. With the rising cost of living and increasingly hectic lifestyle in China, there are still relatively few universities with fitness centers and is not yet widespread. In addition, there is a lack of clear management in the fitness center and this does not cover this causes university students to lack support in exercising. The purpose of this study was to construct guidelines for management strategies to develop fitness centers at the university. Materials and Methods: This study is a survey type and it is qualitative research. The sample group is divided into two groups: the first group was 10 people with stakeholders to be used in interviews to find problems in the current management of fitness centers. Using questions created by the researcher that are based on the 4M and POLC theories; the second group was 15 experts with specialized knowledge including Fitness center managers, University administrators, Fitness center coaches, and Fitness center customers. The researcher will bring the draft strategy to the second group of experts to screen and evaluate to obtain a final strategy that is of high quality and can be used. The researcher took the problems obtained from interviews with stakeholders and analyzed them on a side-by-side basis which includes Policy, Economic, Social, Technology, Environment, and Legal. Results: The result of this research shows: It was found that 48 draft strategies were consulted and opinions were sought for evaluation and screening from experts. Obtained 31 strategies that have quality and efficiency in actual use which include: 5 Policy strategies, 5 Economic strategies, 6 Social strategies, 5 Technology strategies, 5 Environment strategies, and 5 Legal strategies, and all strategies were accepted by a total of 15 experts. Conclusion: (1) Fitness management has problems in every aspect and the collected problems are similar. It can be seen that there is a problem of insufficient staff and insufficient equipment in the fitness center to meet the demand. In the matter of budget allocation, there is still no clarity. (2) Management strategies are designed according to problems encountered, such as increasing the number of employees. Using technology helps alleviate responsibility. Including recording the use of the budget. Operating under the policies and laws of China.