Abstract
This is the second in a series of three linked articles describing the major changes which are taking place in English public sector higher education as a result of the Education Reform Act 1988. The new Polytechnics and Colleges Funding Council had introduced a radically different system of competitive tendering, which although it was being brought in incrementally, was already having a significant impact on institutional management. This article examines the tasks facing such managers, trying to compile crucially important bids against a background of changing ground rules, insufficient and inadequate information and very little market knowledge.
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