Guerrilla Marketing in Commercial Transportation

Abstract

With the globalization where market channel structures and strategies are developing is bringing to a more complex concept of marketing channels, with disintermediation or reintermediation, multi-channeling and new roles/specializations that are emerging as new issues. Market competition becomes much larger role in anticipating long-term development of the organization, with a basis of strategic management, business process efficiency and organizational capital. This research study examines the impact, role and advantages of guerrilla marketing in the commercial transportation. It covers different aspects which are of at most importance for guerrilla marketing and commercial transportation as well. The study has also enlightened some innovative ideas of guerrilla marketing. The innovation processes in marketing channels have occurred with high intensity and speed, especially following the changes spurred by technology that allowed the adoption of more efficient organizational solutions where guerrilla marketing can also be one of the channels.