Abstract
Objective: to analyze the operationalization of the Primary Health Care by Family Health Strategy teams, focusing on priority groups. Methods: qualitative research h eld in Fortaleza-CE 2011-2012. It has involved the participation of 31 health workers of the Family Health Strategy and 42 users. Semi-structured interviews, focus groups and systematic observation themed discourse analysis were used. The ethics committee in research under the number 10724452-7 approved the study. Results: the prioritization of strategic actions taken in priority groups organizes the demand and solves the major health problems of the community, yet there is a generalization of the living standards and health. It was observed that the care/healing activities tend to be more valued than those preventive/educational are by users. Final Considerations : health professionals and users should be aware of the importance of health promotion; health managements should reduce the service bureaucracy, providing an effective support for families.
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