Growth Strategy & Sustainability Pt. Jakarta Industrial Estate Pulogadung

Abstract

The industrial revolution is currently entering a transitional period from the 3.0 era which relied on automation technology and robots, towards the 4.0 era which combines the power of big databased information technology (big data) and artificial intelligence (artificial intelligence). The aim of the research is to formulate and make a Growth & Sustainability Strategy Plan for PT. Jakarta Industrial Estate Pulogadung and Formulating and determining the Formulation and Leveling of PT Jakarta Industrial Estate Pulogadung's Growth & Sustainability Strategy for Supporting Infrastructure (HR, Finance & Information Technology. Conclusion: Optimization Strategy, namely business optimization in increasing income or reducing expenses & Business Redefinition, namely carrying out re-planning of business lines that have the opportunity to be developed KIP remaster plan, which is to diversify property products including Industrial, Commercial & Residential What needs to be done is Business Development & Operations, namely E-Commerce Warehousing, Cold Storage, Modern Warehousing, Offices, Retail (Shopping Centers) Integrated hotels, rental apartments and condominiums and entering new industrial areas: namely expanding the management or operation of industrial estates outside KIP, the programs are: Development of KIT Subang, expansion to other integrated industrial areas.